At first glance, it felt like a stretch. Cashback in health insurance? Not exactly standard practice. But that’s what made it exciting—there was nothing out there quite like it, and Médis had the right mindset and ecosystem to try something truly different.

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The core concept was straightforward: users could activate their Virtual Wallet and start earning cashback whenever they made purchases with selected Médis partners. That balance would accumulate, and they could then use it to pay for Médis services, pay for their purchases in Médis Marketplace, reduce their insurance premium, or even support a foundation they cared about.

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But what started as a simple incentive quickly grew into something bigger.

We kicked off a series of cross-team workshops—marketing, product, legal, innovation, tech—to explore the potential of this feature from every angle. Over two months, the idea evolved. We introduced gamification mechanics to reward users not just for spending, but for engaging with the Médis digital ecosystem—like attending an online consultation or using the symptom checker. The wallet became more than a tool; it became a motivator for healthier habits.

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I led the UX/UI side—sketching, prototyping, and refining flows that would make the wallet feel natural and effortless to use. It had to be smart, but not overwhelming. Useful, but not intrusive. After several iterations, we landed on a version that the internal teams felt confident in—and, more importantly, that users would find meaningful.

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The Médis Virtual Wallet became a clear example of how design, innovation, and strategy can come together to create real value—not just for the business, but for the people using it every day. It was never just about cashback. It was about redefining the relationship people have with their health and their insurance—and giving them a little more control, a little more reward, and a better experience overall.