Available for opportunities
Welcome to
my humble abode
Born and raised in Lisbon, Portugal. Started my career by spearheading the creation of brand departments and leading them as their Design Director, from rebuilding brands, to startup companies.
Later evolving my career into the full digital experience, by digging deep into UX Research and UI Design, on several startup companies, eventually making my way into more corporate roles, with big names such as Deco, Médis and Zeiss.
With 10 years of UXUI experience, where 8 were also involved into product design, i've grown into a full fledged Designer with tons of experience in several different types of sectors, making me a very versatile and experience person that can easily fit into all kinds of projects.
Beyond portfolio
Let’s know more
about me
Currently reading
Wir Kinder vom Bahnhof Zoo - Christiane F.
My Persona
Very chill person, who loves to paint, read and watch tons of movies.
Artistic
Top Chef
Daring
Sports enthusiast
Father
Curious
Green Thumb
Ecletic
MY EXPERIENCES
Where I've Been Employed
Senior Product Designer
Medis Services
2023 - Present / Lisbon / Hybrid
Figma
Adobe Tools
ContentSquare
Jira
Lead product designer for the new "Beyond Insurance" digital health ecosystem, ensuring a seamless integration of marketplace services for B2C and B2B2C clients.
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Super App & Scalability: Spearheaded the discovery and prototyping of a Super-app, white-label-ready, designed for seamless integration into third-party ecosystems. Validated concepts through rigorous hypothesis testing, driving an increase in UX satisfaction between initial concepts and the final version.
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Ecosystem Unification: Architected the unified UX strategy fo fragmented services (SSO, Virtual Wallet, Digital Clinic, Marketplace), merging them into a cohesive client journey that measurably increased user engagement.
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Conversion Optimization: Led accessibility and usability overhauls for the all B2C projects acquisition flows, resulting in a reduction in drop-offs in account creation and a satisfaction increase for marketplace purchase flows.
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Data-Driven Ops: Established a continuous feedback loop using Hotjar, Google Analytics, Useberry and user interviews. Collaborated with engineering teams to streamline developer handoff, reducing development rework and UI-related tickets.
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Stakeholder Management: Facilitated workshops to align business stakeholders and product teams, translating complex business requirements into intuitive, user-centric interface designs.
CX Strategist
Zeiss Vision
2023 / Aalen / Remote
Leading consultant and CX Strategist for the client ecossystem. Discovery journeys from physical media to digital, analysis, metrics and pin pointing pain points and how to correct them.
Support role into e-commerce design specialist, assuring consistency of the Zeiss language and experience within the development and product team.
Senior UI Designer
Humn.AI
2022 - 2023 / London / Remote
Figma
Figma
Led the UI architecture and design system implementation for a remote-first product team, focusing on scalability and operational efficiency.
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Design Systems Leadership: Architected and launched a global Design System from the ground up. Implemented a Design Token ecosystem that reduced developer handoff time and slashed UI-related Jira tickets, ensuring a 100% cross-product consistency and scalability ready for white-labeling and other market’s penetration.
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Product Analytics: Designed and structured internal Power BI dashboards to visualize key product metrics, allowing leadership to correlate design changes directly with improvement in user logins percentage and dashboard use.
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Market Analysis: Steered product strategy through rigorous competitive analysis, identifying market gaps that defined the scope for strategic features.
Product Designer
Médis
2020 - 2022 / Lisbon (Hybrid)
Figma
Adobe Tools
UX Research
Hotjar
Key member of the innovation squad responsible for launching cutting-edge digital health solutions.
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0-to-1 Product Strategy: Lead the end-to-end design of cutting-edge digital health tools (Symptom Checker, AI Chatbot, Virtual Wallet), translating complex medical protocols intro intuitive user interfaces.
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User Research & Metrics: Institutionalized rigorous UX testing and refinement workshops, exceeding the industry standard for the System Usability Scale (SUS) score across all new projects.
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Strategic alignment: Facilitated cross-functional workshops to align needs, ensuring high adoption rates for the new ecosystem features.
UIUX Designer
Deco Proteste
2017 - 2020 / Lisbon
Adobe XD
Figma
Adobe Tools
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Mobile App Design: Spearheaded the strategic design of the digital magazine app, optimizing complex print content for mobile readability. Achieved ~140,000 active users (converting 28% of the 500,000 user database) within the first 6 months of launch.
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Usability Engineering: Executed rigorous usability testing cycles to translate complex print layouts into responsive mobile experiences without loss of information hierarchy and content integrity.
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Design Team Management: Defined and implemented new print-to-digital workflows, leading a 6-member team to ensure high-quality, on-time delivery of digital assets to the app.
Co-Founder & UI UX Designer
Twic
2017 - 2018 / Lisbon
Figma
Adobe Tools
Co-founder of a technology and web development consultant agency. Focused mainly on UI/UX design and research
UI Designer
Blue Fountain Media
2015 / New York / Remote
Photoshop
Illustrator
As support to the webdesign team, my tasks included web page construction and modification, as well as internal page updates. Worked as well as support for the branding team.