CURATED WORK
Featured Projects
Compilation of featured projects, that as Product Designer evoke my sense of pride.
Humn.ai
Senior UI Designer
2022
Humn.ai Design System
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Design System
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UI Components
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Documentation
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Scalable Foundations
Médis Services
Product Designer
2025
Super App
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Super App
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Unified Experience
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Product Ecosystem
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UX Strategy
CURATED WORK
Other Featured Cases
A compilation of other projects that might interest you
Humn.ai
Senior UI Designer
2024
Fleet manager's dashboard redesign
A dashboard designed to make data easier to act on, after an eye opener round of user testing
Deco Proteste
UIUX Designer
2018
Editorial Mobile App (SOON)
A mobile app designed to make consumer rights easier to access
Médis Services
Product Designer
2021
Medical E-Booking
A digital health tool designed to guide people to the right care
TESTIMONIALS OF A FEW FOLK
Word on the Street About Me
Glad to leave such good impact on the places i've been
André Camacho Lopes
Business Operations Executive at Go4Mobility
I worked with João on two projects and I highly recommend his services.
A creative designer with an above-average visual culture, keeping up with the latest design trends. Extremely creative and fast, he will always be a standout element in any project he is involved in.
Diogo Inácio
Head of Customer Care & Lead Management at Entreposto Máquina
João is a dedicated, focused, and organized professional. He has great technical knowledge and can do solid work in a team.
He's always ready to help colleagues and is keen to keep learning.
I worked with him for almost a year at both HotelBuzz and Kiosk, and I got to see all these qualities, both personally and professionally.
Diego Rojo Miranda
Expert IT Leader at Nordea
João is one of the best professionals I have ever work with. Very efficient and really fast in his tasks.
He is a competent and responsible person, proactive and an excellent communicator. He enjoys working as part of my team, as well as being able to work on his own initiative. He responds well under pressure and he is not easily afraid of challenges.
He is very valuable member of our team and I would hire him for my own company without any doubt.
ABOUT ME
Know who i am
My Journey in few words
I’m a multidisciplinary UI/UX and Product Designer from Portugal, with experience across graphic design, startups, digital products, design systems, and product Strategy & Design.
My career started in graphic design, where I helped build a design department and worked across art direction and physical product experiences. Over time, I moved into digital design, working with startups, agencies, and product teams in Lisbon, New York, and London.
At Médis, I led design initiatives for the Beyond Insurance digital health ecosystem, bringing together services such as SSO, Virtual Wallet, Digital Clinic, Marketplace, and acquisition flows into clearer, more seamless user journeys. My work involved Super App concepts, white-label experiences, accessibility improvements, usability testing, analytics, and stakeholder alignment.
I later joined Humn in London as Senior UI Designer, where I helped build the company’s design system, introduced design tokens, and worked on innovation projects for an AI-powered fleet management platform.
Outside of work, I’m usually travelling, hiking, exploring new places or looking for something great to eat.
